Juneau, AK
For most, the idea of vacation consists of beaches, piña coladas, and putting your feet up.
However, the people who vacation in Alaska are a different breed… they don’t relax, they relaska.
* Re·laska /rǝ’laska/ verb
To relax - the Alaskan way
“Jeff relaskaed by kayaking 12 miles, hiking 20 miles and climbing a glacier.”
OOH
REI installment
Web banners
Sponsored Instagram story
Copywriter: AJ Shapiro